Introduction:
Quaisar is a SaaS product designed to elevate e-commerce business revenue through AI-based personalization, optimizing product search experiences for users. As the sole designer behind this entire brand identity project, I embarked on a journey to create a cohesive visual identity that embodies Quaisar's innovative approach and commitment to enhancing e-commerce success.
Mindmap:
In the initial stages, I delved into a comprehensive mind mapping process, aiming to uncover the most relevant keywords and concepts associated with Quaisar. This strategic approach helped me refine the brand's identity, ensuring its relevance and resonance with the target audience.
Scratching:
Transitioning to the scratching phase, I honed in on the core values that define Quaisar. With a keen focus on integrating the search icon and the letter 'Q' in unique ways, I embarked on a creative exploration. Each iteration aimed to strike a balance between visual appeal and representing the essence of Quaisar's mission.
In our primary design concept, I meticulously fused the letter 'Q' with a magnifying glass, symbolizing the brand's commitment to enhancing product search experiences. This innovative approach not only encapsulates Quaisar's core values but also communicates its primary mission with clarity. The magnifying glass serves as a powerful visual metaphor, representing precision and exploration, reflective of the advanced AI-driven personalization embedded within our SaaS product.
